In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming platforms, fans can access their favorite sports at the touch of a ...

If you know anything about Netflix’s strategy surrounding live sports, you know the streamer’s goal is to turn its limited inventory of games into “events.” This so-called “eventized” strategy has led the streamer to ink broadcast agreements for properties like MLB’s Opening Day and Home Run Derby,

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV is where every marketer wants to be. But within the ...

Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient. A poll of 500 sports fans found 80% of those aged 18-26 will typically watch sport from their mobile phone while out and about.

Cord-cutting golf fans, rejoice. A new way to watch golf (and lots of other sports) will be here soon. YouTube TV plans to roll out 10 different genre-specific channel packages early in 2026, including a sports-only package for ball watchers around the country who are tired of paying for channels they never use.

Use Live Activities to follow real-time sports scores right on your lockscreen so you don’t miss a play. Use Live Activities to follow real-time sports scores right on your lockscreen so you don’t miss a play. is a senior reviewer with over a decade of ...

The Fox News-owned streaming service will be the Friday night broadcast partner for PBR's Camping World Team Series. By Alex Weprin Senior Editor Fox Corp. is bringing live sports to its Fox Nation streaming service for the first time. The Fox News-owned ...

Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024. A survey of adult sports fans in the U.S. the UK, Germany, Spain, and China suggests that the reach of top sports ...

Good news for Max subscribers: you can soon watch live MLB, NBA, NHL, and U.S. Soccer events. A Bleacher Report (B/R) Sports Add-On package will be available to subscribers starting Oct. 5, Max Warner Bros. Discovery Sports stated in a release Tuesday.

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. In fact, between the top four major sports leagues in the US, the average fan will sit through 128.5 full days of commercials in their lifetime ...

Samba TV’s recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with ...

Here are all the updates from Indian sports on December 21, 2025. Chess: D Gukesh, R Praggnanandhaa, Arjun Erigaisi, Koneru Humpy and Vidit Gujrathi are among the Indians in action at the Global Chess League.